A/B testing, or split testing, is a method of testing the most effective layout and design for a website. Your web traffic is split randomly and evenly between an existing page and variations of that page.
Use A/B testing to test marketing tactics on website homepages, banner ads, emails and landing pages. Find the version of your site that produces the most successful results.
Nowadays you need to continuously improve and evolve your website by making ongoing adjustments and improvements. But how do you know the changes you make are for the better?
A/B testing lets you measure the actual behaviour of your visitors to conclusively tell what version on your site is better. Take the guess work out of your edits and implement changes proven to improve your website.
A/B testing results in a more effective website. It provides a structured way to improve your conversion rates, increase leads and sales with the traffic you are already getting.
At Graphically Speaking, we can develop and execute A/B tests from start to finish. Our specialists will help you develop and test variations of your landing pages. We monitor the campaign and analyze the results to determine the best design or copy that provides you with the greatest return on investment.
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