Content marketing has been in the marketing spotlight for the last year, and it shows no signs of going away any time soon. Everyone wants to do it, but not everyone knows how to do it effectively. To help you get started, Graphically Speaking will do a series of link roundups to help you develop an effective content strategy for your company’s website that is relevant, useful, and most importantly, helps to accomplish your marketing goals.
This post our focus is on content strategy. Before you can start creating some killer content, you’ll need to lay the groundwork to help you focus on your intended audience, your goals and so much more.
It’s critical that you take a long, hard look at the content that you have already created for your website. It can be a time-consuming endeavor, but it’s important to note the topics that have been covered, whether or not they were optimized for users and search, and where the gaps are in your content strategy.
If you don’t have a thorough and well-researched list of buyer personas, then chances are that the content you create will fail to achieve its intended goals. Buyer personas will help you better understand the needs and motivations of your customers and will help you to create content that is helpful, relevant and persuasive to your intended audience.
This content marketing strategy worksheet and template will help you and your team get started. It begins with a Content Marketing Strategy Worksheet to help you organize all of the information about your brand, industry, products and services, and budget. When you’ve completed that, then transition into the Content Marketing Strategy where you will formulate your company’s content objectives, influencers and platforms.