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Keep in touch with your customers and build meaningful relationships with email marketing.

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Email Marketing

Establish, grow and maintain strong customer relations and communicate effectively with your clients through email marketing. We understand the intrinsic value of email marketing and will help you capitalize on this cost-efficient and consistently effective marketing tool.

Stay in Touch with your Customers with Email Marketing

Email marketing is an effective way to stay in touch with your existing customers and to build relationships with them. You can communicate with your customers by sharing useful information that is timely and specific to their particular situation.

In a recent study by Econsultancy, businesses surveyed rate email, “…as the best channel for return on investment after search engine optimization.” Even with the changes to the Canadian Anti-Spam Law, email remains one of the most important tools in the marketing mix when it comes to customer retention and engagement.

Are you taking full advantage of the many benefits of email marketing? Here are four key strategic benefits of email marketing:

  1. Far lower cost to create and distribute than direct mail
  2. Creates instant response, driving traffic to your website and promoting immediate action
  3. Develops relationships and increases brand engagement at relevant and timely intervals
  4. Faster campaign set up leads to quicker implementation.

How We Will Help

Graphically Speaking has extensive experience developing and implementing successful email marketing initiatives. We can help you with everything from the initial opt-in strategy to more complex ongoing marketing campaigns.

Our search marketing specialists can assist you with the following:

  • Email Marketing Strategy: We start by taking the time to understand your business, marketing goals and customer base so that we can identify available opportunities, segment your customer list, develop effective content, establish campaign goals and set up the right email delivery schedule.
  • Manage Email List: We will create a plan to expand your email list starting with the initial opt-in strategy. If you have an existing email list we will help you to organize and manage that as well.
  • Reporting and Performance: Ongoing monitoring and performance tracking will enable us to determine the success of your campaigns and make continual improvements.
  • Design and Programming:We are a full-service web development company. Our talented designers can create custom email designs, while our experienced programmers can set up and program your email or newsletter templates.