What is Mobile Marketing?
Mobile marketing is the use of mobile devices to communicate with existing or potential customers. This can include mobile ads, mobile sites, mobile apps, and more.
Why Mobile Marketing?
According to StatCounter, mobile access to the Internet around the world nearly doubled in 2011.
In Canada, mobile website traffic increased by over 117%. These numbers are expected to continue growing as smartphones become increasingly popular.
By 2013, Google predicts that more people will be using mobile phones than desktop computers to get online.
With numbers like these, it is vital to explore mobile marketing. Reach your target audience anywhere, anytime. Leverage the smartphone experience and provide information, resources, apps, and other important tools to your customers.
A more tailored experience means a more satisfied customer.
The surge in smartphones has created new ways of communicating with existing and potential customers. Mobile marketing allows you to stay connected to your customers even when they are not in your store or on your website. Easily distribute information, promotions, or services no matter where they are.
Our Mobile Marketing Services
Without a doubt, mobile devices are changing the way people consume media. At Graphically Speaking, we offer a variety of mobile marketing services including:
- Mobile Search Engine Optimization: We will optimize your site for local search. Being recognized and found in local searches is critical to the success of businesses with a physical store location.
- Mobile Search Marketing: Reach searchers on the go. Studies show users search on mobile devices differently than on desktops. By creating targeted mobile search campaigns, running PPC ads on mobile devices can generate conversions never before possible.
- Mobile Display Marketing: Create mobile compatible display ads with mobile enhanced content. Ads are created specifically for mobile devices and developed to capture the attention of users on the go.
- QR Codes: QR (quick response) codes provide a connection between the physical and the online world. QR codes are scanned by smartphones and can display information such as coupons, links to a site, daily specials, favorable reviews, and more.
- Location-Based Services: Use location to increase the relevance of your ads and provide location-specific information on mobile phones. Whether you're offering check-in specials on Foursquare or directing customers to the nearest retail location through your mobile website, incorporating locations can help you provide a better service.
Need help making your site mobile? We do that too.
If your customers are always on the move, contact the Internet marketing specialists at Graphically Speaking to tap into this market with our mobile marketing services.