Expert pay-per-click (PPC) advertising
PPC advertising services and solutions
- Account set up.
- Campaign management.
- Contextual & site targeting campaigns.
- Location based marketing.
- Landing page optimization.
- Analytics reporting.
We are a Google partner and our team of Google AdWords certified experts can help raise your visibility in search. We create our paid search campaigns to reflect your business objectives and we always focus on your target audience. Our thoughtful and careful approach to online advertising will lead to more conversions, leads and sales.
Providing expert PPC advertising in Vancouver
Pay per click is an effective online advertising channel, allowing businesses to target qualified consumers who are already well into the purchasing process and actively searching for the products and services you offer. Jumpstart your business and get seen today:
- All major search engines including Google, Bing, and Yahoo
- Social media networks like Facebook, and Linkedin
Our goal is to drive more leads and increase conversion using PPC advertising strategically. The first step is to understand your goals and objective. The second step is to intimately understand your target audience’s search intent and behaviour.
Paid search campaigns, or PPC advertising, is a proven way to drive qualified traffic to your website. With pay-per-click advertising you bid on search terms that are relevant to your products and services and related to your target audience’s intent. By choosing the right keywords we target highly qualified traffic.
The Benefits of Pay per Click
- Get your business found with an instant source of qualified traffic and leads.
- Increase the reach of your advertising and connect with customers across the web.
- Start, stop, and test your campaigns to maximize return on investment.
- Reach your customers in a specific place and time with the right offer.
Connect with customers when it really matters—at the exact moment they are searching for your products and services—and when they need you most.
There are strategic steps that we take with your pay-per-click advertising to maximize return on investment.
Campaign Audits and Competitive Analysis
We evaluate the current state of your pay per click campaign while identifying areas for improvement in a comprehensive campaign audit. We make detailed recommendations of how to optimize and boost the effectiveness of your campaign. We also review what the competitions is doing, like what kind of ad text and types of keywords are they using.
Keyword Research for Effective PPC
To ensure your PPC campaign is successful we start by taking the time to understand your business goals and objectives. We also look very closely at the search intent and behaviour of your customer. Keyword research and choosing the right keywords are a cornerstone to a campaign that maximizes return on investment.
Ad Copy Writing and Testing
If keywords are the cornerstone for success then the message in the ad text is another one that ultimately impacts click-through and conversion. Our pay-per-click experts develop and test multiple versions of the ads to find the ones that deliver the most response. We test using industry standards, your brand guidelines and audience insights – may the best ad win.
Search Behaviour Analysis
By analyzing search behavior we can determine what terms consumers are searching for to find your advertisement. We also consider what type of ad text is converting better. Search behaviour analysis is ongoing and helps us to refine your keywords and optimize the ad text. We will look at a keyword conversion rate, cost-per-click, number of impressions and more.
Landing Page Creation and Testing
Did you know that you have literally seconds to convince a visitor that they have landed at the right place? Our team of trained experts will look at your current landing pages and make conversion optimization recommendations. We’ll look at: conversion rates, page layout, user experience issues and calls-to-action.
Regular Reporting On Performance
Complete transparency. That is our moto. Each month you will get a detailed report including a customized analysis of how the online advertising campaign performed. We will also make additional recommendation for further campaign enhancements.
Geo-Targeted PPC for Location Based Marketing
With PPC advertising you have the powerful ability to target your customer right where they are. Use paid search advertising and reach people where they are at the time they are looking for you. As well, local and mobile-targeted PPC campaigns can boost foot traffic to your brick and mortar locations.
Contact us about Pay Per Click Advertising
How can we help with your pay-per-click advertising?
If you are advertising right now but you’re not sure if it’s doing the best it can, then let us complete a PPC Audit and we’ll make the recommendations to optimize high priority and low-hanging fruit opportunities.
Increase Leads and Sales
By using paid search, and the right search terms, you can reach your audience when they are looking for your products and services.
Build Your Brand
Pay-per-click advertising builds awareness of your brand and targets your audience with ads that are relevant to their search.
Re-engage Your Audience
Every customer shops around the web and compares products and services. Pay-per-click keeps your target audience engaged with your brand.
Return on Investment
Our approach to online advertising is practical and results driven whether your goal is more sales or to raise brand awareness.
Every month you get a detailed performance report on how effective your PPC campaign is. We’ll provide a detailed statement of work for what we did and what we are recommending to do next.
Month-to-month contracts. If you’re paying for results and a company doesn’t deliver, why should you be forced to stick around?
If you want to start using paid search, then contact us today and we’ll start a conversation about how paid search advertising could have a huge impact on your business.
Request a Quote!
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