Pay Per Click Advertising (PPC)
Pay per click is an effective online advertising channel, allowing businesses to target qualified consumers who are already well into the purchasing process and actively searching for similar products and services.
Drive More Leads with PPC Advertising
‘Paid’ search, or PPC advertising is a great way to drive qualified buyers to your website. Pay per click advertising, through a service like Google Adwords, lets you bid on search terms that are relevant to your products and services. When a user types your search term into their browser your ad will be eligible to display. By choosing the right keywords you can target highly qualified traffic.
The Benefits of Pay per Click
Connect with customers when it really matters—at the exact moment they are searching for your products and services—and when they need you most. PPC advertising provides a direct link between your potential customer’s intent and your business.
You can use pay per click advertising to easily and cost-effectively achieve your marketing objectives. Pay per click is immediate and measureable.
A PPC advertising campaign can be used to accomplish the following objectives:
- Increase Leads and Sales: By using paid search, and the right search terms, you can reach your audience when they are looking for your products and services.
- Build Your Brand: Display advertising builds awareness of your brand and targets your audience based on demographics, interests and browsing behaviour.
- Re-engage Your Audience: Every customer shops around the web and compares products and services. PPC re-marketing keeps your target audience engaged with your brand when they do.
Our Pay per Click Advertising Services
Pay per click advertising is an excellent way to increase your search visibility and promote your products and services online. A dedicated search marketing specialist will work with you to define goals for your advertising campaign. After defining the goals, we perform thorough research to identify ideal keywords for targeting. This also includes identifying the keywords that we do not want to target.
Campaign development and management includes defining the geographic target, ad scheduling, bid management, writing ad copy, conversion tracking, campaign monitoring, ongoing optimization and monthly performance reporting.
For more information on how you can take advantage of this effective online advertising opportunity complete the simple form on the right and a web strategist will get in touch with you.