Internet Marketing:

Split A/B Testing

What is A/B Testing?

Split testing, or A/B testing, is a method of testing the most effective layout and design for a website. By identifying variables and rearranging them in a planned methodology you can test what version produces the most successful results. A/B testing if often used to test marketing tactics on website homepages, banner ads, emails and landing pages.

Internet Marketing specialists and Graphic Designers at Graphically Speaking can work with you to develop productive A/B testing to improve your conversion rates.

Monitoring Split Testing Results

Once your split testing variables have been established and implemented they will have to be closely monitored for results. Graphically Speaking will assist you in monitoring and deciphering statistics from your A/B testing experiments. The Google Analytics tool enables split testing results tracking that can be compared to the rest of your website's statistics.