Social media includes any online media platform where users can interact with each other, share information, and participate in the creation of content in some way.
Blogs, social networking (Facebook, Twitter, LinkedIn), online video (YouTube, Vimeo), photo sharing (Flickr), review sites (Yelp, Google Places), and podcasts all allow businesses to communicate and share information directly with potential and existing customers.
According to Ipsos Reid, 50% of Canadians have a social networking profile. Nearly half visit a social networking site at least once a week and 30% visit daily.
With the growing rate at which Canadians are embracing social media, it is vital to explore social media marketing options for your organization.
Driven by word-of-mouth, social media marketing focuses on content creation that attracts attention and encourages readers to share with their social network. With the right strategy, you can reach key influencers and connect with your potential customers.
The true power of social media comes from the ability to communicate with potential and existing customers on a regular basis to build brand awareness and improve customer service.
Whether you are developing a blog to showcase your company or using Twitter to provide fast customer service, social media can help build your business' reputation and provide more value.
Many organizations get into and participate in social media in a way that can be damaging to their business. Without a proper social media strategy, your presence online can be adding more noise instead of providing value.
At Graphically Speaking, our Internet marketing specialists offer a variety of social media services:
Go beyond your website and engage your audience with social media marketing. Our social media experts can help you identify where and how to get started building your presence on social media websites today.