Ecommerce Trends for 2022

To start the New Year, Graphically Speaking has compiled a few important lists from industry research and experts. We have listed the most important ecommerce trends and tactics that companies will employ in 2022.

Key Trends to Watch for in 2022

Artificial intelligence
Metaverse and 3D spaces

Biggest Opportunities to Improve B2C Ecommerce in 2022

Improved User Experience (UX)
Seamless omni-channel shopping
More accurate targeting of prospects
Social commerce
Better delivery logistics
Direct brand.com sales
Voice search advertising

Biggest Opportunities to Improve B2B Ecommerce in 2022

Personalization
Digital sales rooms/customer portals
Frictionless User Experience (UX)
Mobile first and PWA
Direct to Consumer (D2C)
Seamless omni-channel shopping
Better product data

Biggest Ecommerce Challenges in 2022

Personnel

There is a shortage of qualified ecommerce experts. People with the rare combination of marketing, merchandising, logistics and technology skills will continue to be hard to find.

Security

Sites going down, being hacked, or having your payment processor shutting you down are risks you need to avoid. Stay up to date, employ the right tools and have an action plan when problems occur.

Shipping & Logistics

The World Container Index shows that the price for a 40ft container is currently around $9,900. That’s 283% higher compared to the previous year.

Not Being Visible

Successful ecommerce businesses will focus on achieving high visibility and top ranking on search engine results pages. Organic SEO is still considered the best marketing investment for B2B companies and second-best for B2C.

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