Google announced the launch of their new technology, Universal Analytics, which will help website owners measure their customer interactions across multiple devices such as tablets, mobile devices, game consoles, Blu-ray players, and more.
Universal Analytics is a major upgrade to Google Analytics. It introduces a series of features that change the way data is collected and organized in your account enabling you to get a better understanding of how visitors interact with your site. This new upgrade with give you a more complete picture of the customer journey.
What new features will Universal Analytics offer?
Universal Analytics gives you access to improved data processing, new collection methods, and more analysis tools. The key advantages are:
- A new more flexible tracking method enabling you to collect data from any digital device
- Simplified and more accessible configuration options via your account Admin page
- You can create custom dimensions and metrics to collect data that’s unique to your business
- It will be easier to stay up to date with new features and updates
How to Upgrade From Standard Analytics to Universal Analytics
There are two major steps to upgrade from Google Analytics to Universal Analytics.
Step 1: Set Up
You can set up a Universal Analytics property account in one of two ways. You can either upgrade an existing property to Universal Analytics or you can set up a new property.
You can upgrade if you already use Google Analytics and are willing to combine your historical data from Google Analytics with new data you collect through Universal Analytics.
Step 2: Implementation
Once you set up a Universal Analytics account, you can then implement the tracking code and customize for your technical environment.
Let Us Upgrade Your Account For You
Call us now at 604-682-5500 to book your upgrade.