A new research paper from comScore reports Canadians are soon to be using smartphones and tablets as their primary device to access the internet, compared to desktop computers. From the average 33 hours per month that Canadians spend online, 49% is through mobile devices. CBC released a great article earlier today
, but this mobile trend has been observed for a while now.
In the US, mobile exceeds desktop usage for the first time in history in January 2014. Canada is not far behind, and over one million Canadians will soon be exclusively using mobile devices to access the internet, according to comScore senior account manager, Paul Rich.
comScore quick estimates:
- There are 18 million smartphone owners in Canada, which is up 12 per cent since the same time last year.
- There were 7.8 million tablet owners, which spiked 37 per cent since June 2013.
- Of the Canadians with mobile phones, 78 per cent had a smartphone, which was second highest among the countries comScore researches. In Spain, 83 per cent of mobile phone owners had a smartphone, while it was 75 per cent in the United Kingdom and 73 per cent in the United States.
- The number of Canadians who said they streamed video on their phone or tablet at least once a month grew 13 per cent to 7.4 million.
- About 2.7 million Canadians said they streamed video on their mobile devices at least once a week, which surged by 30 per cent in a year.
- And 1.36 million said they were streaming video content almost every day, which was up by 27 per cent.
- Overall, 91 per cent of Canadian Internet users said they watch at least one online video a month on a computer or mobile device.
How is your company leveraging the opportunities to grow business through mobile strategies?