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May 12, 2014

The Essential E-Commerce Guide for Beginners

Over the past 15 years, E-commerce has become one of the fastest growing industries in the world. In 2012, international E-commerce sales topped $1 Trillion for the first time in history. The industry is expected to continue its double digital growth and deliver close to $500 billion in sales in 2014 in North America alone.

With so much potential, there are many ways to get started in e-commerce or even improve on the success of an existing e-store. However, there are also a lot of questions that existing and prospective e-commerce store owners should ask before they get started.

For example: What is the best CMS for an E-commerce store? What metrics should I be tracking?

To help answer a lot of these questions, created a 4-step “E-commerce Beginners Guide”, which will help identify key areas to monitor in your analytics, sales, and more. These guides, written by Heather Cooan will also help identify the differences between lead generation and e-commerce itself.

“When it comes to account management there are largely two different types of accounts: lead generation and ecommerce. Many account managers find they gravitate to one or the other and there are very few account managers that are truly gifted experts in managing both types of accounts.”

E-commerce for Beginners Guide

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