Get More Content & Tips Directly to Your Inbox

Join thousands of business owners who have signed up to receive informative tips and content

Share This: RSS
November 03, 2014

Tips to Measure Success of your Content Marketing Strategy

In order to measure the success of your content marketing strategy, you need to be KPI-focused. Do you want to increase traffic to your site? Improve the quality of leads? Focus on a particular geographic location? Each goal should be easily measured and tracked to help you gauge the success of your campaign. If you don’t understand your basic web KPIs, including customer engagement and conversion rates, you are not moving forward with your marketing efforts.

Graphically Speaking curated three great articles that can help you measuring your performance:

8 KPIs your content marketing measurement should include8 KPIs your content marketing measurement should include

The tactics that work in measuring a website or a traditional customer acquisition funnel do not always translate into content marketing measurement. For white papers, eBooks, blogs, eNewsletters, or whatever format you choose, here is a definitive guide to what marketing KPIs you should be measuring for your content marketing initiatives. Read more.

7 content marketing metrics you’re probably undervaluing7 content marketing metrics you’re probably undervaluing

There seems to be a disconnect between what content marketers want to achieve and what they actually measure. Pageviews and visits are easy to understand and, until recently, it was hard to track the other behaviors of website visitors. With that said, here are some highly undervalued metrics to help you get a better picture of how your content shapes your relationship with your readers. Read more.

How to measure the ROI of a content marketing strategyHow to measure the ROI of a content marketing strategy

Like healthy diet, frequent exercise, proper posture or any other New Year’s resolution, blogging results take time.Part of the reason for low blog success rate is that most of us have a hard time predicting what kind of return blogging will achieve. Learn three steps to effectively measure your content strategy. Read more.

Prev article Next article
Share This: RSS

Some of Our Credentials

  • Microsoft Gold
    Application
    Development
    Partner
  • Google
    Agency
    Partner
  • Adobe Magento
    Agency
    Partner
  • Shopify
    Certified
    Partner
  • Progress Sitefinity
    Medallion
    Elite Partner
  • Project
    Management
    Professional
    PMP Certified
  • Certified UX & UI
    Specialists
  • Certified
    Usability
    Analyst
  • WEBSITE DESIGN
    & DIGITAL MARKETING

Graphically Speaking

#840 - 1140 West Pender Street Vancouver, BC, Canada V6E 4G1

Call us 604.682.5500
Toll Free 1.877.875.4337
© 2023 Graphically Speaking Services Inc.
All right reserved.
The BC Public Service (Graphically Speaking) acknowledges the territories of First Nations around B.C. and is grateful to carry out our work on these lands. We acknowledge the rights, interests, priorities, and concerns of all indigenous Peoples – First Nations, Metis, and Inuit – respecting and acknowledging their distinct cultures, histories, rights, laws, and governments.