Share This: RSS
April 18, 2012

F-commerce A Bust?

Facebook offers businesses the ability to have a functioning online retail storefront incorporated into their fan pages. The idea of making shopping a social experience sounded good and seemed like the perfect opportunity for businesses to convert their followers into paying customers. Companies of all shapes and sizes jumped on the bandwagon, from mom-and-pop operations to giants like GAP.

What time has shown us is that Facebook stores just aren’t generating revenue like it was projected. The money just isn’t there and for this reason many big players are simply pulling out. For many online retailers there is simply no incentive for their Facebook fans to make a purchase via their Facebook stores versus through their already-established online store.

Online shopping is already so convenient and many users were simply not interested in shopping on Facebook. The Facebook apps for ecommerce added delays to load-times, and in some cases required the user to go to the principle online store to complete the purchase. Many of these retailer’s just quietly took their Facebook stores offline and focused on maintaining their presence and brand in the space. Facebook is definitely not something to be dismissed because of these online store failures. Facebook is still often a major traffic driver to all sorts of websites at a fraction of the cost of using other means of advertising.

Time will determine if the so-called “F-commerce” is not a viable means of doing business online, but it certainly will need to have the kinks worked out. Early adopters are often the ones who learn by trial and error, and in this case the trials resulted in low conversion rates that did not justify the high costs of development. Perhaps the future will reveal a way to sell products through Facebook beyond the capability to create another version of an already existing shop linked to a fan page, but for now this does not seem to be a viable way to generate revenue using Facebook.

Prev article Next article
Share This: RSS

What People Are Saying About Us

What People Are Saying About Us

I absolutely love the new website, congratulations. I’m looking forward to continuing to work with you in the future.  Great job.

- Cloverdale Paint -

This is amazing and thank you again for all of your great work, we love it!

- Mr. Lube -

The site looks fantastic and is a piece to be proud of. Your team worked well with our management team. We would recommend Graphically Speaking in building a quality site.

- Squamish Terminals -

Bottom line... I would not hesitate to endorse Graphically Speaking, without reservation.

- Thomas FX Group Inc. -

Thank you so much, we are so happy with the design, and you nailed it first time. We wanted you to know we are really thrilled.

- PainPro -

You have completely impressed me with the depth of the work.

- Bezdan -

On behalf of the Webtech team, we want to say thank you for your efforts in the launch of our new website, and for helping us meet our rushed deadline.

- Webtech -

Graphically Speaking provides an expertise that never failed to impress. Their skillful team provided a level of direction that was both disciplined and creative. A very tough combination to find when collaborating in today's world.

- British Columbia Pharmacy Association -

Your team has provided us with excellent support in the areas of website strategy, design, and search engine optimization, usability testing and general ongoing project management.

- The Jim Pattison Auto Group -

I want to express my thanks for the amazing work you and your team put in.

- Absolute Software -

I am pleased with the design, UI and insights from the usability testing that has allowed us to develop an award-winning website. Job well done.

- City of Richmond -

I wanted to reach out to you to let you know how happy we are with the results of the work your team has done on our new website. Your team has helped improve our site while supporting us during this process.

- IABC Calgary -

I want to thank you for the custom development of our Product Information Management system. Well done to the architects, programmers, account, and project managers.

- Cloverdale Paint -

The new website is definitely a success. Once again, I would like to thank you and Graphically Speaking for helping us out.

- EasyPark -

You, and the teams behind you really do such amazing work and truly boost the capabilities of our team here at Canfor. Thanks for all your work!

- Canfor -