Share This: RSS
June 02, 2014

How to Create a Content Strategy

Content marketing has been in the marketing spotlight for the last year, and it shows no signs of going away any time soon. Everyone wants to do it, but not everyone knows how to do it effectively. To help you get started, Graphically Speaking will do a series of link roundups to help you develop an effective content strategy for your company’s website that is relevant, useful, and most importantly, helps to accomplish your marketing goals.

This post our focus is on content strategy. Before you can start creating some killer content, you’ll need to lay the groundwork to help you focus on your intended audience, your goals and so much more.

how-to-prepare-content-audit

How to Prepare for Your Content Audit

It’s critical that you take a long, hard look at the content that you have already created for your website. It can be a time-consuming endeavor, but it’s important to note the topics that have been covered, whether or not they were optimized for users and search, and where the gaps are in your content strategy.
Read More

 

create-precise-buyer-personas-with-seo-data

Create Precise Buyer Personas With SEO Data: A 10-Step Guide

If you don’t have a thorough and well-researched list of buyer personas, then chances are that the content you create will fail to achieve its intended goals. Buyer personas will help you better understand the needs and motivations of your customers and will help you to create content that is helpful, relevant and persuasive to your intended audience.
Read More

 

content-marketing-strategy-worksheet

Content Marketing Strategy Worksheet and Template

This content marketing strategy worksheet and template will help you and your team get started. It begins with a Content Marketing Strategy Worksheet to help you organize all of the information about your brand, industry, products and services, and budget. When you’ve completed that, then transition into the Content Marketing Strategy where you will formulate your company’s content objectives, influencers and platforms.
Read More

Prev article Next article
Share This: RSS

What People Are Saying About Us

What People Are Saying About Us

I absolutely love the new website, congratulations. I’m looking forward to continuing to work with you in the future.  Great job.

- Cloverdale Paint -

This is amazing and thank you again for all of your great work, we love it!

- Mr. Lube -

The site looks fantastic and is a piece to be proud of. Your team worked well with our management team. We would recommend Graphically Speaking in building a quality site.

- Squamish Terminals -

Bottom line... I would not hesitate to endorse Graphically Speaking, without reservation.

- Thomas FX Group Inc. -

Thank you so much, we are so happy with the design, and you nailed it first time. We wanted you to know we are really thrilled.

- PainPro -

You have completely impressed me with the depth of the work.

- Bezdan -

On behalf of the Webtech team, we want to say thank you for your efforts in the launch of our new website, and for helping us meet our rushed deadline.

- Webtech -

Graphically Speaking provides an expertise that never failed to impress. Their skillful team provided a level of direction that was both disciplined and creative. A very tough combination to find when collaborating in today's world.

- British Columbia Pharmacy Association -

Your team has provided us with excellent support in the areas of website strategy, design, and search engine optimization, usability testing and general ongoing project management.

- The Jim Pattison Auto Group -

I want to express my thanks for the amazing work you and your team put in.

- Absolute Software -

I am pleased with the design, UI and insights from the usability testing that has allowed us to develop an award-winning website. Job well done.

- City of Richmond -

I wanted to reach out to you to let you know how happy we are with the results of the work your team has done on our new website. Your team has helped improve our site while supporting us during this process.

- IABC Calgary -

I want to thank you for the custom development of our Product Information Management system. Well done to the architects, programmers, account, and project managers.

- Cloverdale Paint -

The new website is definitely a success. Once again, I would like to thank you and Graphically Speaking for helping us out.

- EasyPark -

You, and the teams behind you really do such amazing work and truly boost the capabilities of our team here at Canfor. Thanks for all your work!

- Canfor -