Share This: RSS
August 16, 2016

How to Create a Homepage that Converts

Your website’s homepage is vital to your conversion rate. A visitor’s first impression of your company will define their actions – whether they browse additional pages, sign up for your newsletter or whether they leave your website. Properly designed homepages effectively convert visitors into leads or customers, so it’s important that you design yours with conversion in mind.

The Purpose of Your Homepage

Your website’s homepage serves three purposes:

  • To introduce new visitors to what you do.
  • To encourage visitors to explore your website.
  • To convert visitors into leads.

Homepages that don’t fulfill the first two criteria are much less likely to fulfill the third. Your homepage should inform customers and leave a lasting, positive first impression.

How to Design a Homepage That Converts

Design quality directly impacts the success of your homepage. There are several design elements you must include in order to improve your conversion rate.

1. Communicate What You Do

Clearly tell your visitor who you are, what your mission is and what you have to offer. Your homepage should convey to visitors a strong idea of the products or services that you provide within just a few seconds.

2. Avoid Clutter

A cluttered homepage is a common obstacle to conversion. Visitors will immediately leave a website if they can’t find what they are looking for, so keep your homepage design simple.

  • Use a straight forward structure, intuitive navigation.
  • Make your CTA buttons clear to your visitor.
  • Include white space in order to make text readable.
  • Avoid using images or media that don’t add to the user experience.
  • Avoid using rotating banners, which have proven to inhibit conversions.

3. Use “Above the Fold” Design Elements

The idea behind “above the fold” design is to feature your most important content in the top-half of the page. This should include your call-to-action buttons, as well as any other content your visitor should see the moment they load your homepage.

4. Use Effective Fonts

At the very least, your homepage should feature a legible font. Use fonts from the same font-family for most of your page – applying a variety of different fonts can make a homepage unattractive and unprofessional.

Your choice of font will depend on your audience and your message. Sans serif fonts are common choices for tech and marketing companies, while serif fonts are popular on travel websites. Ultimately, you should use an easy-to-read font that matches your brand’s tone.

5. Include Captivating Images

Finally, you want to feature interesting images on your homepage. You don’t need to cover the entire page with media, but you will need one or two interesting images in order to captivate visitors.

  • Choose images that match your colour scheme.
  • Select high quality images that won’t appear pixelated or blurry.
  • Include interesting images that represent your brand and your message.
  • Show off your product or service in action, if possible.

Excellent images are a great way to give visitors a positive first impression of your brand.

Talk to a web design expert today

Need help designing a homepage that is optimized for conversion? Book a free consultation and learn how Graphically Speaking can help you improve your website!

Prev article Next article
Share This: RSS

What People Are Saying About Us

What People Are Saying About Us

I absolutely love the new website, congratulations. I’m looking forward to continuing to work with you in the future.  Great job.

- Cloverdale Paint -

This is amazing and thank you again for all of your great work, we love it!

- Mr. Lube -

The site looks fantastic and is a piece to be proud of. Your team worked well with our management team. We would recommend Graphically Speaking in building a quality site.

- Squamish Terminals -

Bottom line... I would not hesitate to endorse Graphically Speaking, without reservation.

- Thomas FX Group Inc. -

Thank you so much, we are so happy with the design, and you nailed it first time. We wanted you to know we are really thrilled.

- PainPro -

You have completely impressed me with the depth of the work.

- Bezdan -

On behalf of the Webtech team, we want to say thank you for your efforts in the launch of our new website, and for helping us meet our rushed deadline.

- Webtech -

Graphically Speaking provides an expertise that never failed to impress. Their skillful team provided a level of direction that was both disciplined and creative. A very tough combination to find when collaborating in today's world.

- British Columbia Pharmacy Association -

Your team has provided us with excellent support in the areas of website strategy, design, and search engine optimization, usability testing and general ongoing project management.

- The Jim Pattison Auto Group -

I want to express my thanks for the amazing work you and your team put in.

- Absolute Software -

I am pleased with the design, UI and insights from the usability testing that has allowed us to develop an award-winning website. Job well done.

- City of Richmond -

I wanted to reach out to you to let you know how happy we are with the results of the work your team has done on our new website. Your team has helped improve our site while supporting us during this process.

- IABC Calgary -

I want to thank you for the custom development of our Product Information Management system. Well done to the architects, programmers, account, and project managers.

- Cloverdale Paint -

The new website is definitely a success. Once again, I would like to thank you and Graphically Speaking for helping us out.

- EasyPark -

You, and the teams behind you really do such amazing work and truly boost the capabilities of our team here at Canfor. Thanks for all your work!

- Canfor -

Some of Our Credentials

  • Microsoft Gold
    Application
    Development
    Partner
  • Google
    Agency
    Partner
  • Adobe Magento
    Agency
    Partner
  • Shopify
    Certified
    Partner
  • Progress Sitefinity
    Medallion
    Elite Partner
  • Project
    Management
    Professional
    PMP Certified
  • Certified UX & UI
    Specialists
  • Certified
    Usability
    Analyst
  • WEBSITE DESIGN
    & DIGITAL MARKETING

Graphically Speaking

#840 - 1140 West Pender Street Vancouver, BC, Canada V6E 4G1

Call us 604.682.5500
Toll Free 1.877.875.4337
© 2023 Graphically Speaking Services Inc.
All right reserved.
The BC Public Service (Graphically Speaking) acknowledges the territories of First Nations around B.C. and is grateful to carry out our work on these lands. We acknowledge the rights, interests, priorities, and concerns of all indigenous Peoples – First Nations, Metis, and Inuit – respecting and acknowledging their distinct cultures, histories, rights, laws, and governments.