Share This: RSS
January 11, 2013

Organic Search Engine Optimization vs. Pay-Per Click Advertising

There has been an ongoing argument over which internet marketing strategy is superior; organic search engine optimization (SEO) or pay-per click advertising (PPC), and we would like to weigh in. In the real world, there is no winner in this battle; both organic SEO and PPC have their benefits and their drawbacks, but in the end they should be be used together as part of a cohesive marketing strategy.

Organic SEO and PPC advertising are both assets for search engines such as Google. PPC is a major revenue source, while providing organic SEO results for their users gives those search engines legitimacy and increases public trust in their results. It suffices to say that neither PPC nor organic SEO will be disappearing in the near future.

There is some truth to the argument that PPC is overtaking organic SEO, as PPC ads are becoming increasingly common in regular Internet browsing. This is due to the fact that Google is becoming increasingly clever in the ways and the places in which they place ads.

One striking example of this is a Google Adwords feature that tracks the cookies of people who visit their advertiser’s sites and follows them, displaying that advertiser’s graphic ads on other, seemingly unrelated sites. Adding this type of tool to your marketing strategy can be both powerful and cost-effective, as it targets users who have already shown interest in your website and shows them an purposefully designed ad. This tool is also more visually powerful than a standard PPC ad because it gives you the opportunity to use creative branding to keep your business in the forefront of your targeted audience’s mind.

As a marketing strategy, organic search engine optimization is in no danger of dying out, as users would become frustrated and lose trust in any search engine that provided only paid results. It continues to make sense for organizations to put the necessary time and resources towards boosting their SEO ranking, as organic, or “free,” traffic is considered better than paid traffic. Even though raising and maintaining an organic SEO ranking takes time and resources, organic results are often trusted more than paid results.

With that being said, it is also a good strategy to use pay-per click advertising for the following reasons:

  1. You get immediate, targeted traffic to your website.
  2. You can use the data collected from PPC for SEO intelligence, enabling you to develop a clear-cut keyword strategy for keywords you have already tested.

In the end, to maximize your return on your investment dollars, one of the best things you can do is learn about SEO and internet marketing. While this can take time and money, it is helpful in understanding what you are paying for and what you are receiving in return. And learning something new is always a positive thing.

Prev article Next article
Share This: RSS

What People Are Saying About Us

What People Are Saying About Us

I absolutely love the new website, congratulations. I’m looking forward to continuing to work with you in the future.  Great job.

- Cloverdale Paint -

This is amazing and thank you again for all of your great work, we love it!

- Mr. Lube -

The site looks fantastic and is a piece to be proud of. Your team worked well with our management team. We would recommend Graphically Speaking in building a quality site.

- Squamish Terminals -

Bottom line... I would not hesitate to endorse Graphically Speaking, without reservation.

- Thomas FX Group Inc. -

Thank you so much, we are so happy with the design, and you nailed it first time. We wanted you to know we are really thrilled.

- PainPro -

You have completely impressed me with the depth of the work.

- Bezdan -

On behalf of the Webtech team, we want to say thank you for your efforts in the launch of our new website, and for helping us meet our rushed deadline.

- Webtech -

Graphically Speaking provides an expertise that never failed to impress. Their skillful team provided a level of direction that was both disciplined and creative. A very tough combination to find when collaborating in today's world.

- British Columbia Pharmacy Association -

Your team has provided us with excellent support in the areas of website strategy, design, and search engine optimization, usability testing and general ongoing project management.

- The Jim Pattison Auto Group -

I want to express my thanks for the amazing work you and your team put in.

- Absolute Software -

I am pleased with the design, UI and insights from the usability testing that has allowed us to develop an award-winning website. Job well done.

- City of Richmond -

I wanted to reach out to you to let you know how happy we are with the results of the work your team has done on our new website. Your team has helped improve our site while supporting us during this process.

- IABC Calgary -

I want to thank you for the custom development of our Product Information Management system. Well done to the architects, programmers, account, and project managers.

- Cloverdale Paint -

The new website is definitely a success. Once again, I would like to thank you and Graphically Speaking for helping us out.

- EasyPark -

You, and the teams behind you really do such amazing work and truly boost the capabilities of our team here at Canfor. Thanks for all your work!

- Canfor -