Share This: RSS
April 30, 2013

Top Web Trends to Watch for 2013: Content Marketing

With the rapidly evolving industry of web development it is essential to understand the ways in which the Web is advancing in order to ensure continued relevance for your website. With this in mind, here is the second of two important web trends for this year.

WEB TREND TWO: Content Marketing

Content is still king. Available content delivery channels continue to increase via websites, blogs, email, and especially social media platforms. With so many disparate types of content such as podcasts, infographics, webinars, and whitepapers an integrated content strategy is paramount.

In order to build trust with your audience you must provide content that is:

  • Valuable
  • Useful
  • Helpful
  • Timely
  • Share-worthy

For maximum effectiveness, content needs to be tailored to the various delivery channels and target audience groups. When creating video content there are three good rules to follow.

  1. Keep videos under two minutes in length
  2. Focus on one topic per video
  3. Ensure high video and audio quality

When information is submitted by multiple stakeholders it is recommended that a content guideline be developed and followed. Your content guideline should consider target audiences, identify consistent communication tone and avoid the use of industry jargon.

In 2012, Google’s search algorithm introduced the Penguin and Panda updates, increasing restrictions on previously successful Search Engine Optimization (SEO) techniques. With these new algorithms, Google continues to reward websites with high-quality content while penalizing sites with poor content.

Three great reference books on content marketing and strategy are recommended:

  1. Content Marketing by Rebecca Lieb
  2. Managing Content Marketing by Joe Pulizzi and Robert Rose
  3. Content Strategy for the Web, 2nd Edition by Kristina Halverson and Melissa Rach
Prev article Next article
Share This: RSS

What People Are Saying About Us

What People Are Saying About Us

I absolutely love the new website, congratulations. I’m looking forward to continuing to work with you in the future.  Great job.

- Cloverdale Paint -

This is amazing and thank you again for all of your great work, we love it!

- Mr. Lube -

The site looks fantastic and is a piece to be proud of. Your team worked well with our management team. We would recommend Graphically Speaking in building a quality site.

- Squamish Terminals -

Bottom line... I would not hesitate to endorse Graphically Speaking, without reservation.

- Thomas FX Group Inc. -

Thank you so much, we are so happy with the design, and you nailed it first time. We wanted you to know we are really thrilled.

- PainPro -

You have completely impressed me with the depth of the work.

- Bezdan -

On behalf of the Webtech team, we want to say thank you for your efforts in the launch of our new website, and for helping us meet our rushed deadline.

- Webtech -

Graphically Speaking provides an expertise that never failed to impress. Their skillful team provided a level of direction that was both disciplined and creative. A very tough combination to find when collaborating in today's world.

- British Columbia Pharmacy Association -

Your team has provided us with excellent support in the areas of website strategy, design, and search engine optimization, usability testing and general ongoing project management.

- The Jim Pattison Auto Group -

I want to express my thanks for the amazing work you and your team put in.

- Absolute Software -

I am pleased with the design, UI and insights from the usability testing that has allowed us to develop an award-winning website. Job well done.

- City of Richmond -

I wanted to reach out to you to let you know how happy we are with the results of the work your team has done on our new website. Your team has helped improve our site while supporting us during this process.

- IABC Calgary -

I want to thank you for the custom development of our Product Information Management system. Well done to the architects, programmers, account, and project managers.

- Cloverdale Paint -

The new website is definitely a success. Once again, I would like to thank you and Graphically Speaking for helping us out.

- EasyPark -

You, and the teams behind you really do such amazing work and truly boost the capabilities of our team here at Canfor. Thanks for all your work!

- Canfor -

Some of Our Credentials

  • Microsoft Gold
  • Google
  • Adobe Magento
  • Shopify
  • Progress Sitefinity
    Elite Partner
  • Project
    PMP Certified
  • Certified UX & UI
  • Certified

Graphically Speaking

#840 - 1140 West Pender Street Vancouver, BC, Canada V6E 4G1

Call us 604.682.5500
Toll Free 1.877.875.4337
© 2023 Graphically Speaking Services Inc.
All right reserved.