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October 04, 2022

Why Website Speed Matters in 2022

The Importance of Website Speed in 2022

A visitors first impression of a website and business is influenced by its speed. The optimal page load speed is 3 seconds, which is very rarely accomplished according to statistics.

Conversions are affected by speed

Walmart saw a 2% increase in conversion rates for every 1 second improvement in page load times.

SEO ranking is affected by speed

Google has indicated that site speed and page core web vitals are a major signal used by its algorithm to rank pages.

Usability is affected by speed

1 in 4 visitors would abandon the website if it takes more than 4 second to load. 46% of users don’t revisit poorly performing websites.

15 Effective Ways to Optimize Your Website Speed: 

  1. Use a professional hosting company to reduce server response time
  2. Use a content delivery network (CDN)
  3. Minify and optimize the JavaScript and CSS files you have
  4. Optimize HTTP requests
  5. Use caching within your website
  6. Optimize the order of rendering including deferring and asynchronous JavaScript loading
  7. Audit the performance of your website plugins
  8. Run a compression audit and compress the pages and images accordingly
  9. Use an optimized theme
  10. Minimize time to first byte
  11. Optimize databases
  12. Upgrade to latest PHP or software version
  13. Use HTML fonts
  14. Prioritize above the fold content by using Lazy Load
  15. Minimize re-directs

"Countless research proves that optimizing your sites speed is one of the most affordable and highest ROI providing investments!"

Tools to Measure Your Website Speed Performance and Provide Recommendations:

  • GTmetrix
  • Google Page Speed Insights
  • Pingdom
  • Plugin Performance Profiler for WordPress

Monitor Your Website Speed Over Time

Things change on your website and you need to monitor your web performance regularly to ensure conversions and usability are not negatively impacted.

Get your website speed optimized by qualified professionals. Contact our digital experts today!

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What People Are Saying About Us

What People Are Saying About Us

I absolutely love the new website, congratulations. I’m looking forward to continuing to work with you in the future.  Great job.

- Cloverdale Paint -

This is amazing and thank you again for all of your great work, we love it!

- Mr. Lube -

The site looks fantastic and is a piece to be proud of. Your team worked well with our management team. We would recommend Graphically Speaking in building a quality site.

- Squamish Terminals -

Bottom line... I would not hesitate to endorse Graphically Speaking, without reservation.

- Thomas FX Group Inc. -

Thank you so much, we are so happy with the design, and you nailed it first time. We wanted you to know we are really thrilled.

- PainPro -

You have completely impressed me with the depth of the work.

- Bezdan -

On behalf of the Webtech team, we want to say thank you for your efforts in the launch of our new website, and for helping us meet our rushed deadline.

- Webtech -

Graphically Speaking provides an expertise that never failed to impress. Their skillful team provided a level of direction that was both disciplined and creative. A very tough combination to find when collaborating in today's world.

- British Columbia Pharmacy Association -

Your team has provided us with excellent support in the areas of website strategy, design, and search engine optimization, usability testing and general ongoing project management.

- The Jim Pattison Auto Group -

I want to express my thanks for the amazing work you and your team put in.

- Absolute Software -

I am pleased with the design, UI and insights from the usability testing that has allowed us to develop an award-winning website. Job well done.

- City of Richmond -

I wanted to reach out to you to let you know how happy we are with the results of the work your team has done on our new website. Your team has helped improve our site while supporting us during this process.

- IABC Calgary -

I want to thank you for the custom development of our Product Information Management system. Well done to the architects, programmers, account, and project managers.

- Cloverdale Paint -

The new website is definitely a success. Once again, I would like to thank you and Graphically Speaking for helping us out.

- EasyPark -

You, and the teams behind you really do such amazing work and truly boost the capabilities of our team here at Canfor. Thanks for all your work!

- Canfor -

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