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January 31, 2022
Ecommerce Trends for 2022
To start the New Year, Graphically Speaking has compiled a few important lists from industry research and experts. We have listed the most important ecommerce trends and tactics that companies will employ in 2022.
Key Trends to Watch for in 2022
- Artificial intelligence
- Metaverse and 3D spaces
Biggest Opportunities to Improve B2CÂ Ecommerce in 2022
- Improved User Experience (UX)
- Social commerce
- Voice search advertising
- Seamless omni-channel shopping
- Better delivery logistics
- More accurate targeting of prospects
- Direct brand.com sales
Biggest Opportunities to Improve B2BÂ Ecommerce in 2022
- Improved User Experience (UX)
- Social commerce
- Voice search advertising
- Digital sales rooms/customer portals
- Direct to Consumer (D2C)
- Improved User Experience (UX)
- Social commerce
- Voice search advertising
Biggest Ecommerce Challenges in 2022
Personnel
There is a shortage of qualified ecommerce experts. People with the rare combination of marketing, merchandising, logistics and technology skills will continue to be hard to find.
Security
Sites going down, being hacked, or having your payment processor shutting you down are risks you need to avoid. Stay up to date, employ the right tools and have an action plan when problems occur.
Shipping & Logistics
The World Container Index shows that the price for a 40ft container is currently around $9,900. That’s 283% higher compared to the previous year.
Not Being Visible
Successful ecommerce businesses will focus on achieving high visibility and top ranking on search engine results pages. Organic SEO is still considered the best marketing investment for B2B companies and second-best for B2C.
