"Even the best designers produce successful products only if their designs solve the right problems..."
-- Jakob Nielsen, NN/g

Services Set Us Apart

We use data to make informed strategic decisions that help you succeed. Early in the design process we compile your website analytics, your customer data, user testing evidence, journey intelligence, surveys, and various research methods to give us a clear picture, roadmap, and priorities that put your website users first and realize your vision.
Describing your target audience personas helps deepen our understanding of your user and motivations. This helps us to design user-centric websites that deliver more meaningful online experiences. Using empathy maps, user attitudes and behaviours can be illustrated to describe what your users say, do, think, and feel so your website can better relate to them.
We rely on user stories to describe your website’s features from the perspective of your customer. Written in an informal conversational style, high-level site features are simply captured on post-it notes or cards and offer us a natural and engaging way to qualify and share behaviour, perspectives, and user attitudes.
Before our UX designers create your website’s colourful, branded look and feel, they create hand drawn or software generated wireframes to show the base layout for the main website design elements. Prototypes are the next stage where we mock up the website and show you how your site will appear once it goes live.
The guiding principle for website or UX design may be summed up in one word, utility. Great website design means superior functionality. More than just your calling card, your website design can tell a story and move users along paths that align with their interests and needs. On the other hand, websites that don’t meet user expectations can alienate users and harm your brand.
Animation can have a practical role in user experience design. The key is to use motion and animations strategically and sparingly. Practical, unobtrusive animation and motion graphics can provide users with another level of communication and feedback. On the other hand, overdoing animation can be distracting to users and impose annoying and unnecessary barriers to communication.

Accessible design is good design.

Employment and Social Development Canada tells us that more than 6 million Canadians (that’s 22% of the population) live with some form of disability. Canadian federal and provincial governments have legislated for accessibility, and the private sector is catching up. We can provide you with an accessibility audit, bring your current site up to standard, or design your website to be fully WCAG Level 2 compliant – so no one is left out.

Featured UX Design Projects

"The power of the web is in its universality. Access by everyone regardless of disability is an essential aspect."
-- Tim Berners-Lee

Some of Our Credentials

  • Microsoft Gold
  • Google
  • Adobe Magento
  • Shopify
  • Progress Sitefinity
    Elite Partner
  • Project
    PMP Certified
  • Certified UX & UI
  • Certified

Graphically Speaking

#840 - 1140 West Pender Street Vancouver, BC, Canada V6E 4G1

Call us 604.682.5500
Toll Free 1.877.875.4337
© 2023 Graphically Speaking Services Inc.
All right reserved.
The BC Public Service (Graphically Speaking) acknowledges the territories of First Nations around B.C. and is grateful to carry out our work on these lands. We acknowledge the rights, interests, priorities, and concerns of all indigenous Peoples – First Nations, Metis, and Inuit – respecting and acknowledging their distinct cultures, histories, rights, laws, and governments.