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Vancouver Foundation

Vancouver, British Columbia

Graphically Speaking conducted in-depth discovery sessions—surveys, interviews, usability testing, and analytics—to guide a full redesign of Vancouver Foundation’s digital experience. The team restructured the sitemap and applied a persona-based UX approach to better serve grant seekers, donors, fund advisors, and internal users. The refreshed site improves storytelling by showcasing the Foundation’s impact through dynamic project profiles. Accessibility was a key focus, with compliance testing to meet W3C standards. Strategically placed CTAs, responsive layouts, and a modern content strategy now ensure the site is both inspirational and highly usable.

KEY FEATURES:

  • Persona-driven navigation for grantees, donors, and fund advisors
  • Filterable funded project stories in a dynamic showcase format
  • Accessibility enhancements meeting W3C standards
  • Strategic CTAs for donations, newsletter signup, and engagement
  • Fully responsive design with video-forward storytelling
  • New information architecture based on extensive UX testing and analytics

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