July 14, 2014
How to Create SEO-Friendly Content for Your Website
In our content marketing series we’ve already learned how to create a content strategy and how to brainstorm content ideas. This week we’re concentrating on how to create seo-friendly content for your blog and social channels.Now that you have good content ideas that are on-brand and relevant to your products and services, you will need to write content that is user- and SEO-friendly. Below are curated links from around the web that will help you create content that is optimized, properly organized and specifically written for the web.
Understanding SEO is a full time job. The rules are constantly changing and it requires continuous study and testing in order to see results. That being said, there are a few SEO basics that everyone should know when creating content for the web. This article goes over those basics which will set you on the path to improving your rankings and overall SEO.
Writing for the web is different from any other kind of writing. Web users have short attention spans so everything from the sentence length to the punctuation you use will influence the readability of your post. Here are 23 rules will help you keep your content engaging and user-friendly and will influence your SEO one way or another.
Use categories and tags on WordPress to create a great reading experience. Once you have a user reading your blog, you want to keep them there as long as possible. One of the ways to encourage longer visit times is to properly categorize and tag your posts. That way when users like an article, they can quickly find others like it. That type of engagement can be very valuable and improve your rankings.