How to Optimize Your B2B Digital Channels for AI & GEO Success

AI assistants are rapidly becoming the new search engines. At the same time, Generative Engine Optimization (GEO) is reshaping how B2B buyers discover, evaluate, and qualify suppliers. Traditional SEO alone is no longer enough to maintain visibility in AI-driven search experiences.

In this webinar, Graphically Speaking will present a practical 10-point action plan to help you optimize your B2B website, ecommerce platform, and customer portals for AI search, GEO, and modern SEO best practices.

You’ll learn how to structure your digital channels, so they are discoverable, understandable, and trusted by both human buyers and AI systems

Some of the key topics we’ll cover include:

• How to structure your product and service data for humans and machine/li>
• How to develop AI-ready content in order of importance
• Why accessibility compliance is critical for AI and GEO succes
• Which SEO best practices still matter — and which ones are evolving
• How AI assistants interpret authority, relevance, and trust in B2B contexts

By attending this webinar, B2B marketers and digital leaders will gain clarity on how AI-driven discovery works and what steps to take now to protect and grow visibility.

You’ll walk away with:

• A framework for AI search optimization and GEO/li>
• Actionable improvements for your B2B digital channel
• A smarter approach to content, data, and technical SE
• Strategies to improve lead quality and marketing ROI in AI-driven search

This session is strategic, practical, and designed for decision-makers, not developer

Graphically Speaking is Western Canada’s largest full-service B2B ecommerce and web development agency. We help organizations reduce costs, increase sales, and build brand loyalty through high-performance digital platforms.

Our team specializes in:

• B2B ecommerce and portals
• SEO, AI search optimization, and GEO
• Digital strategy and UX
• Scalable web development

If you have questions, email [email protected] or explore our portfolio at graphicallyspeaking.ca.