We implement web analytics on most websites we build at Graphically Speaking. This gives clients the ability to see where users are coming from, what’s driving them there and what (if anything) is making them leave. In addition, we offer a variety of follow-up services depending on your needs. We’ll also help our clients transition from Universal Analytics to GA4 and any future versions on Google Analytics.
Our digital marketing specialists are experts at translating the data on your analytics reports into actionable recommendations on how to improve your website’s ROI and conversion rate. They can also set up conversion tracking and discuss which types of conversions make the most sense for your business to track and analyze.
We integrate the analytics we’ve implemented with your other website analytics, optimization testing, customer experience, social tracking, campaign management or other CRM tools to offer you an all-encompassing view of your customer.
Using your business goals, target metrics and other drivers, we create dashboards tailored to the needs of your marketers, executives, and other key stakeholders.
Ongoing Assessment Reports
After initial dashboards and reports are created, we offer consulting services to review the data and provide advice on additional opportunities. These services can include monthly/periodic assessment reports, analysis, and insights around your KPIs, with actionable recommendations to increase goal completions and enhance user experience.