Within any organization, whether it be a B2B or B2C business, project objectives can often be broader than pure revenue targets. They can frequently contain a range of business process re-engineers and efficiency objectives on top of a desire to simply “sell more”.

Think how customers could self-serve using digital channels, reduce the burden on call centers, and free the team to focus on other areas of business growth. This can dramatically reduce costs & increase profit across the wider business.