Why Website Speed Matters in 2022

The Importance of Website Speed in 2022

A visitors first impression of a website and business is influenced by its speed. The optimal page load speed is 3 seconds, which is very rarely accomplished according to statistics.

Conversions are affected by speed

Walmart saw a 2% increase in conversion rates for every 1 second improvement in page load times.

SEO ranking is affected by speed

Google has indicated that site speed and page core web vitals are a major signal used by its algorithm to rank pages.

Usability is affected by speed

1 in 4 visitors would abandon the website if it takes more than 4 second to load. 46% of users don’t revisit poorly performing websites.

15 Effective Ways to Optimize Your Website Speed:

1. Use a professional hosting company to reduce server response time
2. Use a content delivery network (CDN)
3. Minify and optimize the JavaScript and CSS files you have
4. Optimize HTTP requests
5. Use caching within your website
6. Optimize the order of rendering including deferring and asynchronous JavaScript loading
7. Audit the performance of your website plugins
8. Run a compression audit and compress the pages and images accordingly
9. Use an optimized theme
10. Minimize time to first byte
11. Optimize databases
12. Upgrade to latest PHP or software version
13. Use HTML fonts
14. Prioritize above the fold content by using Lazy Load
15. Minimize re-directs

“Countless research proves that optimizing your sites speed is one of the most affordable and highest ROI providing investments!”

Tools to Measure Your Website Speed Performance and Provide Recommendations:

• GTmetrix
• Google Page Speed Insights
• Pingdom
• Plugin Performance Profiler for WordPress

Monitor Your Website Speed Over Time

Things change on your website and you need to monitor your web performance regularly to ensure conversions and usability are not negatively impacted.

Get your website speed optimized by qualified professionals. Contact our digital experts today!