When a visitor to your store completes a purchase, they are converted from a lead into a customer. The rate of visitors to your store that make a purchase make up your conversion rate.

Cart abandonment is a common phenomenon on ecommerce websites. Visitors navigate your online store, they pick out items they like, put them in their cart, but never complete the checkout process. In many cases, your would-be customer abandons their shopping cart because they feel intimidated by the purchase they are about to make.

Your website’s homepage is vital to your conversion rate. A visitor’s first impression of your company will define their actions – whether they browse additional pages, sign up for your newsletter or whether they leave your website.

There is a lot more to designing a website than just how your website looks. Besides aesthetics, you should optimize your website for usability and user experience – make it simple and enjoyable for people to visit your website.

Your website is one of the most powerful marketing tools for your business. Every website can help you hit your company’s objectives if you follow the right steps. Often times, a few small changes can drastically improve the function and value of your website.

Marketing and industry consultants agree that this tactic is a must for any company wanting to be successful in their space. How do your customers find a product or service they are interested in? How do they search for information?

Google continues to grow its dominance as the go to provider for information about everything in our lives and Page one will soon be populated with even more Rich Answers in the SERP’s (search engine results page).

Content marketing is a form of inbound marketing that brings potential customers to you. It is considered to be one of the top marketing initiatives for B2C and B2B companies.

WordPress has announced that there is a “critical security release” for all versions of WordPress older than 4.2.2. The latest release of version 4.2.2 fixes two security issues

In the past several months webmasters and owners of websites that are not mobile friendly have been receiving email notifications from Google. This caused much speculation around whether or not Google was going to update the algorithm again.

It’s no secret that Google is constantly evolving its search engine algorithms in order to maintain dominance. We have seen Google update their algorithms multiple times in the past few years with their Panda and Penguin updates.

Every month, we track 340 keywords for our website. We rank on the first page of Google for 126 keywords and 82 of those are in the top 3 positions within Google.ca. If we paid for that traffic with Google Adwords it would cost us over $500,000 annually.

At the beginning of August Google announced on the Webmaster Central blog that they were experimenting with HTTPS as a ranking signal. This means websites using secure encryption may do better in the search result rankings.

In the weeks leading up to April 21, 2015, also known as ‘mobile doomsday’, there was a lot of speculation. Almost every SEO blog was talking about the ‘end-of-days’ for non-mobile-friendly websites.

On July 1, 2014 the new Canadian Anti-Spam Law (CASL) is coming into effect. Now is the time to get your database and email lists ready so you are compliant with the new spam law.

Salesforce surveyed thousands of marketers to learn their top marketing objectives and priorities for 2014. With more than 2,500 responses, we’ve analyzed their insights to give you a current snapshot of the state of marketing for B2B.

Over the past 15 years, E-commerce has become one of the fastest growing industries in the world. In 2012, international E-commerce sales topped $1 Trillion for the first time in history.

Google announced the launch of their new technology, Universal Analytics, which will help website owners measure their customer interactions across multiple devices such as tablets, mobile devices, game consoles, Blu-ray players, and more.

On Monday, February 3rd, Facebook released its new iPhone app called Paper. Although rumors had swirled for months over what kind of integration Paper would offer, the newly released app surpassed all expectations.

As a business professional, you have likely heard of the term KPIs or Key Performance Indicators. But which KPIs are important to track and how can they improve your company’s bottom line? By effectively monitoring your Key Performance Indicators, you can easily identify opportunities for growth.