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    Conversion Rate Optimization (CRO)

    What is CRO?

    Conversion Rate Optimization (CRO) for a B2B website involves enhancing design, content, and the overall user experience to increase the percentage of visitors that take a desired action, such as filling out contact forms, signing up for newsletters, requesting a quote, or completing a purchase.

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    Can Conversion Rate Optimization help my business website?

    Optimizing your website for CRO means improved customer engagement, a higher return on investment, and increased revenue. This is achieved by understanding and meeting the needs of customers, and streamlining the user journey.

    With CRO optimization you will:

    • Gain deeper insights into your customers.
    • Reduce customer acquisition expenses.
    • Maximize existing website traffic.
    • Enhance customer lifetime value.
    • Optimize user experience functionality.
    • Boost product experience and elevate brand reputation.

Our 6 Step CRO Approach

  1. 1. Listen

    Goals, customers, successes, losses, competitors, marketing plans

  2. 2. Evaluate

    Competitive analysis, web analytics, heuristic/expert review, usability testing

  3. 3. Recommendations

    Goals, design, UX, UI, writing

  4. 4. Design & Develop

    Have your team or ours incorporate the recommended improvements

  5. 5. Test

    Establish benchmarks and goals and measure performance improvement

  6. 6. Refine

    Learn what is working and change what doesn’t work

What People Are Saying About Us

This is amazing and thank you again for all of your great work, we love it!

- Mr. Lube -

Bottom line... I would not hesitate to endorse Graphically Speaking, without reservation.

- Thomas FX Group Inc. -

Graphically speaking definitely exceeded my expectations. The staff is very knowledgeable, helpful, dedicated and highly qualified. I have to say they were I highly recommend Graphically Speaking to everyone I know.

- SkinGlow Laser -

You have completely impressed me with the depth of the work.

- Bezdan -

Thanks to all of you at Graphically Speaking for taking this project and moving it along as quickly as possible. We are very pleased with the outcome, as are our clients! Nothing but great reviews from everyone. We really do appreciate the hard work done on the tight timeline we proposed.

- Port Metro Vancouver -

On behalf of the Webtech team, we want to say thank you for your efforts in the launch of our new website, and for helping us meet our rushed deadline.

- Webtech -

Graphically Speaking provides an expertise that never failed to impress. Their skillful team provided a level of direction that was both disciplined and creative. A very tough combination to find when collaborating in today's world.

- British Columbia Pharmacy Association -

Your team has provided us with excellent support in the areas of website strategy, design, and search engine optimization, usability testing and general ongoing project management.

- The Jim Pattison Auto Group -

I want to express my thanks for the amazing work you and your team put in.

- Absolute Software -

I am pleased with the design, UI and insights from the usability testing that has allowed us to develop an award-winning website. Job well done.

- City of Richmond -

Some of Our Credentials

  • Microsoft Gold
  • Google
  • Adobe Magento
  • Shopify
  • Progress Sitefinity
    Elite Partner
  • Project
    PMP Certified
  • Certified UX & UI
  • Certified

Graphically Speaking

#840 - 1140 West Pender Street Vancouver, BC, Canada V6E 4G1

Call us 604.682.5500
Toll Free 1.877.875.4337
© 2023 Graphically Speaking Services Inc.
All right reserved.
The BC Public Service (Graphically Speaking) acknowledges the territories of First Nations around B.C. and is grateful to carry out our work on these lands. We acknowledge the rights, interests, priorities, and concerns of all indigenous Peoples – First Nations, Metis, and Inuit – respecting and acknowledging their distinct cultures, histories, rights, laws, and governments.